Keywords and Content
- 46% of all Google searches have local intent. This underscores the need for local businesses to optimize their on page content with location specific keywords.
- Incorporating geo specific keywords into content, meta tags, and other on page SEO elements is crucial for local businesses. For example, a plumber in Vancouver should include keywords like “Vancouver plumber” rather than just generic terms.
- Creating locally relevant content, such as dedicated local landing pages for each location or service area, contributes significantly to local SEO efforts.
Google Business Profile Optimization
- 76% of consumers who search for “near me” visit a business within a day. This highlights the importance of optimizing both on page elements and Google Business Profiles for local searches.
- Customers are 70% more likely to visit a business with an optimized Google Business Profile. Ensuring consistency between on page information and Google Business Profile details is crucial.
Mobile Optimization
- 64% of the combined data traffic worldwide comes from mobile devices. This emphasizes the need for local businesses to optimize their websites for mobile users.
- 56% of online consumers in the US had searched for local businesses via mobile browsers. Mobile friendly on page optimization is therefore essential for local SEO success.
Impact on Local Search Rankings
- 36% of SEO professionals consider on page elements to be the top ranking factor for local organic search results.
- According to WhiteSpark’s 2023 Local Search Ranking Factors report, key on page factors for local organic search rankings include:
- Having a dedicated page for each service
- Strategic internal linking across the entire website
- Quality and authority of inbound links to the domain
Conversion and User Behavior
- 80% of local searches result in conversions. Optimizing on page elements to focus on user experience and provide helpful information can encourage more sales.
- 96% of people find out about businesses near them through online searches. This underscores the importance of having well optimized on page content for local visibility.
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The Hidden Truth About Local SEO That Industry Insiders Don’t Want You to Know
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The Moment of Truth, Your Action Plan
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Remember: In the war for local search dominance, there are no silver medals. You either dominate or disappear. The choice is yours. Take action